The thesis made a research on the approach to set up and retain outdoor media advertising company's competitive advantage through the comparison between two listed Companies.
本文通过对两家公司的比较,研究了户外媒体广告公司创建和保持竞争优势的途径。
Through literature, example, comparison of various aspects such as advertising language to explain the spread of the characteristics and effect.
运用文献法、例证法、比较法等从多个侧面来阐释广告语言的传播特点及作用。
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