Right now, a flood of new genetic variants that predict disease are emerging, thanks to devices that compare thousands of common genetic differences between people.
Yet the two have a lot in common, especially if you compare the southern Dutch with Belgium's Flemings (the country's northern, Dutch-speakers, whose half of the country is richer than the French-speaking Walloons' southern bit).
What makes the business unique, Winebaum says, is a tool that lets price-sensitive users compare the rates that member dentists in their area charge for common procedures.