... 比较基准：comparison benchmark 比较广告：Comparative advertisement 比较财务报表：comparative financial statements ...
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The precondition of restrict comparative advertisement is fin ding the proper definition of its legitimate and illegitimate areas,that also is t he focus of this paper.
规制比较广告的前提是合理界定比较广告中的合法区域与非法区域,这正是此文所要讨论的中心问题。
参考来源 - 比较广告的法律问题研究（研究生论文）·2,447,543篇论文数据，部分数据来源于NoteExpress
Comparative advertisement, as a special commercial advertising form, is more appreciated.
而比较广告，作为一种特别的商业广告形式，更是备受青睐。
Comparative advertisement has become a competition form adopted by competitors in practice, but the anti-unhealthy competition law has not any response for it.
比较广告在实践中已经成为竞争者广为采用的一种竞争方式，但作为规制市场主体竞争行为的反不正当竞争法却没有对此作出回应。
METHODS: the excellence and the shortcoming of comparative advertisement were analyzed in case study, and the strategy of comparative advertisement use in medical profession was put forward.
方法：分析比较广告的优点和不足，结合实例提出比较广告在医药行业的使用策略。
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