Previously, chipmakers had regarded computer-makers such as Dell and Compaq as their customers, and had not bothered with fancy advertising campaigns to end users.
以往芯片制造商认为像戴尔和康柏电脑生产厂家才是他们的顾客,从不曾费神想想向终端用户发起广告攻势。
Even the mighty Compaq is emulating Dell by building some machines to order.
即使是康柏这样的大公司也在模仿戴尔建立起某种订购机制。
One more goof: After raising $30 million in the 1988 IPO, Dell blew at least $10 million in 1989 trying to technologically leapfrog IBM and Compaq with a super-advanced computer code-named Olympic.
另一个失败:在1988年IPO中获利三千万美元后,1989年,戴尔努力以超级先进的命名为Olympic的计算机在技术上超越IBM和康柏,他花费了至少一千万美元。
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