Injecting advertising revenue into the volunteer community could easily turn into a nightmare of false incentives and administration overhead - and not doing so could be considered extremely unfair.

将广告收入注入到我们的志愿者社区将很容易引发错误奖励及开支管理的一场噩梦——而不这样做则会被看作极度不公平。

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“Once we had one person with dedicated time for recruiting patients, through advertising and contacts in the community, we instantly had a waiting list of 30 or 40 patients,” Ferri said.

费理说，有一次，我们让一个人通过在社区内做广告，和社区里的人多接近的方法，专门来进行病人招募，结果我们立刻有30到40个人来参加。

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They don't want to feel like they're simply a captive audience for advertising, and if they do they're likely to abandon the community.

他们不希望感觉好像他们只是被动的广告受众，如果这样的话他们很可能放弃社区。

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As the late February date inches closer, the advertising community is growing more and more anxious as well.

FORBES: Magazine Article

The ad became a hit in the media and went on to receive massive acclaim from the advertising community.

FORBES: Apple's Most Unforgettable Advertising

The advertising community was furious that 18% of Internet users (assuming they all upgraded to IE10) would have to actively choose to be tracked.

FORBES: Microsoft Sticks With Do Not Track Default: And Boy Are The Advertisers Angry