The community site, with its user forums and social networking features, makes money largely from its RateFinder search tool, display advertising and Google ads.

这个拥有用户论坛和社交网络功能的网站，其收入大部分是来自RateFinder搜索工具、展示广告和Google广告联盟。

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In a case that Thackeray investigated last year, she tracked down a Phoenix man who harassed his ex-girlfriend by posting personal ads in a Phoenix community Web site.

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Spend a bit more on a quality designer and copywriter to put a really nice gloss on your inbound and outbound marketing components, even those ads you run in local community newspapers.

FORBES: Don't Skimp on Creative Quality - It Affects the Price You Can Charge

Many retailers know to put up websites, run Google ads, show up in community events, create funny videos, hold the solar version of the Tupperware party and use social media to drive interest.

FORBES: Startup Kiwi Uses Social Media To Sell Solar To Homeowners