Market Metrix research has demonstrated that beyond the additional revenue that repeat customers provide, their word-of-mouth communications translate into significant profits for the hotel.

Market Metrix的研究表明回头客除了给酒店带来额外收入外，用户间的相互交流也能转化为酒店重要的盈利。

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Create a resource center - offering newspaper and magazine clipping service and hotel related publications to ensure an effective communications and information systems.

建立一个资源中心-提供报纸和杂志剪报服务和酒店相关出版物，以确保有效的通讯和信息系统。

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Maintain a high level of exposure for the hotel in major market areas through direct sales, telephone and other written communications.

通过销售拜访，电话销售，传真，通信方式，为酒店在主要市场区域中保持高度的知名度。

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Bankrolled by a Turkish communications and real estate entrepreneur, the 42-room (and counting) hotel was 13 years in the making before it opened in 2010.

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Though most of their guests had left for the day, the 144-room hotel was expecting a good number of guests when the disaster struck, said communications director Kurt Genden.

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