But job qualification was still a top priority, as evidence of poor communication skills, negative comments about a former employer and lies about qualification were the next most popular reasons not to hire someone.
Finally, culture, as a means of communication, social cohesion, economic growth and creativity remains a priority for UNESCO, since it continues to bridge the peoples of the world.
The most obvious way is to make, as a part of the job of any communication department, finding and creating and displaying powerful video on a regular basis a priority.