Second, the signs of organic integration of the two elements of text and symbols, the logo highlight text attributes, simple and intuitive, easy communication and memory.

整个标志有机融合文字和符号两大元素，突出文字的图案属性，直观简练，便于传播和记忆。

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Relevance theory defines communication as an ostensive-inferential process and attributes the mutual manifestation of cognitive environment the key to the success of communication.

关联理论认为交际是一个明示-推理过程，而认知环境的互明是交际能否成功的主要因素。

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Eleanor Johnson is a professor in the English and Comparative literature department at Columbia University who attributes a growing misuse of language to the explosion of electronic communication.

VOA: standard.2010.01.16