Understanding the meaning of commodity brand is the basis of establishing a brand.

理解品牌的内涵是创建品牌的基础。

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The commodity brand culture is about the brand value and the choice of social consciousness.

商品的品牌文化是关于品牌的价值和选择的社会意识。

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Stop being a commodity and start creating meaning behind what your brand stands for, and engage, first and foremost, your most valuable assets - your employees!

不再仅仅做商品，开始创建你品牌所代表的意义，并且首先是你最有价值的资产，你的员工的参与。

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Revenue climbed 27% on higher global volumes, offsetting bottom-line pressures from higher commodity costs, heavier investment on brand building and emerging markets infrastructure, and losses associated with the operations of bottlers that the company acquired last year.

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She is, after all, a marketable commodity and likely has more than one company associated with her brand.

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"The more of a commodity PCs become, the more reliance manufacturers will place on brand-name awareness, pricing and market segmentation, " says Stephen.

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