Social media is a forum to engage and build relationships, so it shouldn't be used to deliver a non-stop commercial message.

大众媒体是一个参与和建立关系的论坛，所以它不应当被用来发送不间断的广告信息。

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Like Yao, most movie stars or singers have resisted the pressure to make their micro blogs too commercial, so the pr companies have to think of other ways of getting their message across.

多数影星和歌星也都跟姚晨一样，反对自己的微博被过度商业化，因此公关公司不得不另辟蹊径进行推销。

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The message from this commercial is that a vacation to Jamaica is the ultimate reward for your work.

这个广告的信息是你工作的最终奖赏是去牙买加度假。

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Your natural defenses that might provide some kind of a buffer between a commercial message and your behavior, you have a filter, a screen that helps you interpret these message.

人天生的防御心理能够,为商业信息和人类行为之间提供缓冲,电视屏幕像一个过滤器那样,隔离了人和商业信息

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With the capability to offer a more interactive experience right inside the current Twitter service, Twitter eventually could offer brands more creative tools beyond surveys, such as rich media, video, commercial message sharing with followers or others on Twitter, or even the ability to buy products without leaving Twitter.

FORBES: Twitter Offers Advertisers In-Stream Surveys To Measure Brand Impact

While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.

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Suzuki, meanwhile, wanted the key message of its minute-long commercial airing in 21 markets during the big game to be the all-wheel drive on the 2012 Kizashi sedan.

FORBES: How This Year's Skechers And Suzuki Super Bowl Ads Were Created