Each year,on the first Sunday of December, the Stockbridge Chamber of Commerce mobilizes the entire community to recreate the scene from "Stockbridge Main Street at Christmas,"

VOA: standard.2009.12.25

Its just beginning to dawn on the e-commerce community that this demographic has yet to be fully exploited on the web, and analysts are no doubt currently viewing eToys through those particular rose-colored glasses.

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Accordingly, the focus of web interaction has shifted from commerce to community.

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Threadless, the T-shirt e-commerce site and community of artists who design them, is looking at the storefront option as well.

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