By coincidence, photo retailer Photojojo featured a pointer on its Twitter feed today to the pop culture blog Accidental Mysteries, and a lovely spread on Camera Comics, a 1940s comic-book series glamorizing the work of historical photographers like Matthew Brady and fictional heroes like Jim Lane Insurance Investigator!
He and the rest of the Normandy's crew are used as just one example of a system that Apple patented, which turns game story choices into a unique comic book (nevermind the fact that Mass Effect comics exist on their own).