Most companies offer deals so parents can purchase a digital file of the school photo or a variety of different-size photos, or a combination package of digital and print.

WSJ: It's Picture Day, Say 'Cheesy'

The way I see it, if you are buying an OGD for the summer, there are a number of ways to go: sexy, floral, pastel or print (and sometimes a combination of at least two of these).

WSJ: Tina Gaudoin on Style: One Great Dress

It also finds out where people have seen the ads--on TV, in print, online (or in some combination of these).

FORBES: Ad Vantage