In a statement issued last week, the company said its dependence on subscription revenue will drop as revenue from online advertisements and transactions "pour in" for its recently announced Pacfusion.com e-commerce portal.

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Nowadays, the name of the game is com, as in commerce.

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Pets.com, the online pet supplies seller, has e-commerce relationships with Yahoo and Go.com, which runs sites for Disney, ABC and ESPN.

FORBES: The Internet Mystic