abstract:The Columbia House brand was introduced in the early 1970s by the Columbia Records division of CBS, Inc. as an umbrella for its mail-order music clubs, the primary incarnation of which was the Columbia Record Club, established in 1955.
Amazon's name recognition in part reflects the site's popularity -- it has more than 1.5 million customers, making it the Web's busiest retail location, according to Media Metrix (music retailer ColumbiaHouse Online was second).