Indeed, the study of colour psychology is crucial for advertisers and marketers who spend hours working out how different colour choices influence consumers.

的确，颜色心理研究对那些花大量时间分析不同的颜色选择如何影响消费者的广告商和营销人员来说非常重要。

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He argued that film editing was a kind of pictographic syntax, that in acting physiognomy was more important than psychology, and that the sound and colour design in a film should be treated as fully expressive elements in their own right.

ECONOMIST: Film��s great might-have-been