Officials at the International Colored Gemstone Association, for instance, are pushing to create a system to trace the origins of colored gems.

WSJ: Secret Rocks and Gem Hunters | WSJ.Money Summer 2013

Once consummated, we will be well on the way to creating the colored gemstone equivalent of what De Beers has created for diamonds.

FORBES: Faberg�� Completes Merger with Colored Gemstone Company

Colored gemstone producer, Gemfields, has named actress Mila Kunis as its new brand ambassador and the face of its latest advertising campaign.

FORBES: Mila Kunis Named Ambassador Of Emerald Company