Gilt Groupe is straying into the territory of another clutch of city-based e-commerce sites, which facilitate collective buying.

Gilt Groupe现已转向另一类以城市为主的电子商务网站，这类网站为集体性购买提供便利。

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"There's a collective belief within thee-commerce industry that Amazon's recommendation engine is a suboptimal solution," says Mulpuru.

穆尔·普鲁说：“电子商务行业的普遍看法是，亚马逊的推荐引擎是一个次优选项。”

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He is also excited about the power behind collective commerce and hopes to one day apply the methodology to different industries.

FORBES: Groupon CEO On Entrepreneurship

Five years is long enough for Web commerce to get its collective act together and deliver on the hype.

CNN: ASIANOW - TIME Asia | Asia Buzz: Ho Ho Hum

Asia's slowness on the Net means that many companies and businesses had their names snaffled up before the Net and e-commerce entered the region's collective conscience.

CNN: ASIANOW - TIME Asia | Asia Buzz: Dot-coms Redux