A less obvious means of Web personalization is collaborative-filtering software that resides on a Web site and tracks users' movements.

另一个不太引人注意的网站个人化的手段是协作过滤软件，它驻留在网站中，跟踪用户动向。

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Tihnk about how the e-commerce experience leverages clickstreams, cookies, implicit and explicit personalization and collaborative filtering to drive a personalized experience for the visitor.

FORBES: For Mobile Commerce: The Year Of Convergence And Context