During his tenure, Cole Brodman railed against the subsidized handset game, helped drive the adoption of smartphones and -- sadly -- crushed our dreams for the potential of a Magenta-branded iPhone.

ENGADGET: T-Mobile USA's chief marketing officer, Cole Brodman, calls it quits

Networks are already jammed, and pricing models for increased Internet use have yet to be worked out, says Cole Brodman, chief development officer for T-Mobile USA. Mobile ads must not junk up the screen.

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Maybe he's finished running with the underdog, or maybe he's just done with the corporate gig altogether, but one thing is certain: as of May 25th, Cole Brodman will mark his exit from T-Mobile.

ENGADGET: T-Mobile USA's chief marketing officer, Cole Brodman, calls it quits