It's common sense to dress more warmly when it gets cold.

天冷了要穿得暖一点儿，这是常识。

《新英汉大辞典》

Cold here is not cold in the Arctic sense; rather the opposite of scalding hot.

这里的“冷”并非像北极那么冷，而有点像滚烫的热的相反词。

youdao

But there was no howling wind, I didn't also sense cold; what greeting to me was spring's warmness, sweet-smelling flowers and plants.

可是，我听不到风声，也没有寒冷的感觉；扑面而来的，却是春天的温暖和花草的芬芳。

youdao

the zeroth law, which is the common-sense law, which says that if you take a hot object next to a cold object, heat will flow from the hot to the cold in a way that is well defined, and it allows you to define temperature.

上节课我们讨论了，热力学第零定律,这一定律源自常识：如果把一个热的物体,与一个冷的物体挨在一起，热量就会以确定的方式。

麻省理工公开课 - 热力学与动力学课程节选

That may explain why offers like 99-cent hamburgers and 0% financing on cars--which appeal strictly to cold common sense--sometimes backfire.

FORBES: Magazine Article

Understandably, with the end of the Cold War the sense of omni-Present Danger receded.

CENTERFORSECURITYPOLICY: Center For Security Policy

Now a grocery story is getting in on the act, and not just because it wants to inject its aisles with a bit of glamour--it makes cold, hard business sense.

FORBES