It's common sense to dress more warmly when it gets cold.

天冷了要穿得暖一点儿，这是常识。

《新英汉大辞典》

The museum was dark, cold, and old, and this heightened the sense of suspension, of time and death brought to a halt inside its walls.

博物馆又暗又旧又阴冷，有种时空停止的感觉，越来越凝重，好像时间和死亡都被砌在了墙里。

youdao

Cold here is not cold in the Arctic sense; rather the opposite of scalding hot.

这里的“冷”并非像北极那么冷，而有点像滚烫的热的相反词。

youdao

the zeroth law, which is the common-sense law, which says that if you take a hot object next to a cold object, heat will flow from the hot to the cold in a way that is well defined, and it allows you to define temperature.

上节课我们讨论了，热力学第零定律,这一定律源自常识：如果把一个热的物体,与一个冷的物体挨在一起，热量就会以确定的方式。

麻省理工公开课 - 热力学与动力学课程节选

That may explain why offers like 99-cent hamburgers and 0% financing on cars--which appeal strictly to cold common sense--sometimes backfire.

FORBES: Magazine Article

Understandably, with the end of the Cold War the sense of omni-Present Danger receded.

CENTERFORSECURITYPOLICY: Center For Security Policy

Now a grocery story is getting in on the act, and not just because it wants to inject its aisles with a bit of glamour--it makes cold, hard business sense.

FORBES