In the nearly 30 years since then, Coca-Cola has added Coca-Cola Zero, vitamin water, and bottled water to its portfolio.

FORBES: Mediation Could Never Have Saved Hostess: Its Problems Ran Much Deeper

Pepsi Next and Dr Pepper 10 each have less than a 1% market share and Coke's last big diet cola launch, Coke Zero, was in 2005.

WSJ: Fizzy Drinks Revenue Goes From Flat to Sour

In addition to the white cans, other Coca-Cola products will feature white bottle caps including bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products.

FORBES: In First, Coca-Cola Cans Go White For Polar Bears