两家公司的大战也被加剧到——可乐大战（Cola War）一词被专门用来描绘某种宿敌关系的水平。 百事可乐对自己的手法也是相当满意。
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Over in Germany, where it had been popular before the war, Coke had just celebrated a triumphant return under the slogan: "Coca-Cola 1st Wieder Da!" (Coca-Cola Is Back!)
而在德国，战争前它一直受欢迎的，可口可乐刚刚用一句口号庆祝了它的胜利回归：“Coca - Cola 1st Wieder Da ！(可口可乐又回来了！)”
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PepsiCo has also heated up the cola war by ousting Coca Cola from University of Delaware.
FORBES: Pepsi Gets Back To Basics, Stock Goes To $71
The next Cola War would have a different shape than previous wars that were fought almost exclusively through TV commercials.
FORBES: How CEO Massimo d'Amore Adds Fizz To Pepsi Marketing
So, is Pepsi trying to start a new Cola War?
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