Tom Reddin, vice president of consumer marketing at Coca-Cola USA, says that Occasion-Based Marketing connects when and why consumers drink with how they shop for drinks.

瑞汀-美国可口可乐消费营销副总强调：消费时机营销将消费者何时、为何喝以及他们如何购买饮料作连结，目的刺激消费者持续购买与增加饮用量。

youdao

Spotify's US launch is in partnership with some of the biggest and most pioneering brands in the world, who want to help us spread the word of Spotify in the USA. Our exclusive launch partners are Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily.

ENGADGET: It's here! Spotify lands in the US (video)