Now be honest, how many of you in a blind taste test can taste the difference between ordinary Coke and ordinary Pepsi?

老老实实,你们谁能在不知道的情况下尝出,可口可乐和百事可乐的不同

耶鲁公开课 - 博弈论课程节选

Coke will also test a waste management system that could be useful at future major sporting events and festivals.

FORBES: London's Olympics Go For Environmental Gold

Armed with hourly data from its 5, 300 U.S. cash registers and close ties to its own roster of independent suppliers, 7-Eleven can come up with new products faster than Coke--and market-test them in the real world, instead of with polls and focus groups.

FORBES: Gone Flat

Judging from a taste test--less sweet and less bubbly than Coke, with a lemony aftertaste--Red Bull Cola will have a tough time competing with the giants.

FORBES: Never Say Never