Most Americans don't drink soda out of the glass bottles seen in Coke's ads anymore.

大多数美国人都不再是用可口可乐广告中看到的玻璃瓶来喝汽水了。

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As the soft drink gained in popularity, it faced a growing number of competitors—counterfeits even trying to copy Coke's logo.

随着这种软饮料越来越受欢迎，它面临着越来越多的竞争对手——仿冒品甚至试图复制可口可乐的标志。

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But the new money in Coke's pocket will be earned by Njeri.

但可口可乐袋子里新产生的钱被Njeri赚走了。

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So I started off with an example that's pretty bad for this story, namely, Coke and Pepsi.

我以一个例子作为开始,一个不太恰当的例子,即,可口可乐和百事可乐

耶鲁公开课 - 博弈论课程节选

It's going to be /2 in the case where Coke and Pepsi cost exactly the same.

当可口可乐和百事可乐的价格一样时,销量将是/2

耶鲁公开课 - 博弈论课程节选

There's no Pepsi in the market and 1-P1 quantity of Coke is sold.

百事可乐卖不出去,可口可乐的销量是1-P1

耶鲁公开课 - 博弈论课程节选

That has hurt Coke's business in Uzbekistan, which had anchored its sales in the entire region.

FORBES: On The Cover/Top Stories

Despite the impressive results, both Pepsi and Coke's strategies have weaknesses, according to Steven Dixon.

FORBES

While it is one of Coke's largest single customers, the convenience chain has a secret weapon.

FORBES: Gone Flat