Writing is a kind of complicated cognition activity.
写作是一个复杂的认知心理活动。
The thinking is the consciously, self-consciously and actively cognition activity, and is independent of unconscious, instinctve and passive body.
思维是有意识的、自觉的和主动的认识活动，与无意识的、本能的和被动的身体无关。
The relation between the product and the accepter can be called the cognition. The sensitivity and the logic are the two factors in the cognition activity and the thinking activity.
在认知过程中，感性与理性是人类认知活动和思维的两个方面，影响着受众在面对产品、消费产品和使用产品的时候的种种反应。
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