The new billionaires are Eva Gonda Rivera (Femsa) , Rufino Vigil Gonzalez (Industrias CH), J ose and Francisco Calderon Rojas ( Coca-Cola Femsa), Max Michel Suberville (Coca-Cola Femsa) and Juan Gallardo Thurlow (Cultiba).
The protestors are demanding that millions of dollars in unpaid social benefits, such as pensions and severance payments, be paid immediately to them by Coca-Cola FEMSA, a Mexican-based subsidiary of Coke.