"There's an important conversation going on about obesity out there, and we want to be a part of the conversation, " Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America, told the Associated Press.

BBC: Coca-Cola addresses obesity in TV advert

Starting next year, the company's business will be built around three units: Coca-Cola Americas, Coca-Cola International and a bottling division, which will oversee its bottling operations outside North America.

BBC: Coca-Cola bottling plant

We also see potential for Coca-Cola to gain market share in North America.

FORBES: Coke Bubbles Up On North American Sales Growth