Furthermore, 64% of consumers were willing to pay more than 0% extra for either Coca-Cola or Pepsi Cola given that they contribute to a cause that they feel strongly about.

此外， 64 ％的消费者愿意支付超过10％额外费用，无论是可口可乐还是百事可乐因。 他们要为一个事业作出更大贡献使自己感到强烈的影响。

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Elsewhere in the market, Coca-Cola was up 0.8% after fourth-quarter profits dropped by more than 70% but still topped the consensus view, while Coinstar shares rallied 13.8% after results crushed expectations.

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Among the largest underlying components of DTD, in trading today Wal-Mart Stores, Inc. ( NYSE: WMT) is off about 0.5%, Coca-Cola Co ( NYSE: KO) is up about 0.1%, and Altria Group Inc ( NYSE: MO) is relatively unchanged.

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Among the largest underlying components of VYM, in trading today Wal-Mart Stores, Inc. ( NYSE: WMT) is up about 0.4%, Coca-Cola Co ( NYSE: KO) is off about 0.1%, and Abbott Laboratories ( NYSE: ABT) is up by about 0.7%.

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