Hotel advisors for Room 77 include Thomas o 'toole, chief marketing officer at United Airlines and former CMO at Hyatt Hotels.

Room 77的酒店咨询顾问包括Thomas oToole，他担任美联航的首席营销官，并曾担任凯悦酒店的首席营销官。

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If your business's success depends mainly on marketing, you need a CMO.

如果您的企业的成功主要取决于市场，你需要一个首席营销官。

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According to a new survey from the Chief Marketing Officer (CMO) Council, customers are craving the notion that hotel operators understand them and their needs.

首席营销官组织(Chief Marketing Officer Council)的调查显示，消费者渴望酒店经营者能够了解他们和他们的需求。

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This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.

FORBES: Why Brand Matters More Than Ever In the 21st Century

Drew Panayiotou, senior VP of marketing U.S. at Best Buy and Jim Speros, CMO of Fidelity Investments among many others informed the research, which focused on the unprecedented shifts and opportunities data is imposing on the CMO position and marketing strategy.

FORBES: For CMOs, Agility Is The New Black: Survey

Former Navy SEAL combat veteran and passionate entrepreneur, Brent Gleeson, is the co-founder and CMO of Internet Marketing Inc.

FORBES: Big Data: Deciphering Digital Marketing Intelligence (Part 1 of 2)