We must also listen to the market, as SAP CMO Jonathan Becher pointed out recently.

FORBES: Connecting marketers to the Forbes audience. What is this?

That buys time until the housing market recovers and the CMO can find its own footing.

FORBES: Buy Some Insurance

During my interview with Sharp CEO Kozo Takahashi and CMO Bob Scaglione, at the Consumer Electronics Show in Las Vegas, about their 66% market growth in 2011 and plans for 2012, I asked them how they viewed Google and Apple.

FORBES: Sharp Admits TV Industry Must Face New Competitors: Google And Apple