In theoretical circles, many studies have focused mainly on firm brand and product brand, while it is almost non-existent on cluster brand.
在理论界,众多的研究也主要侧重于企业品牌、产品品牌,而对产业集群品牌的研究几乎是一个空白。
参考来源 - 我国产业集群品牌发展研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Second, we analyse the risk of cluster brand depravation.
其次,本文分析了集群区域品牌劣化的风险。
First, This article define cluster brand, cluster brand asset on conception, and analyse the property character of cluster brand.
本文首先对集群区域品牌、集群区域品牌资产进行了概念上的界定,并分析了集群区域品牌的产权性质。
The establishment of the cluster brand can set up the difference superiority, the specialized superiority and the scale superiority.
建立集群品牌能够树立差别化优势、专业化优势和规模优势。
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