Tihnk about how the e-commerce experience leverages clickstreams, cookies, implicit and explicit personalization and collaborative filtering to drive a personalized experience for the visitor.
The study, conducted by research firm InsightsNow, combines qualitative, quantitative and ethnographic methods, and tracked user behavior and clickstreams in the US, across mobile web, apps, and other mobile services.
Relying on an originald ataset, we are able to follow the clickstreams of more than 16, 000 Internet users, and in particular their visits to legal and illegal music consumption websites.