In July, Bing's sponsored click rate fell slightly to 5.5%, even though in June, it still saw an impressive growth in paid clicks.

Bing的赞助点击率在六月时还增势迅猛(link)，但在七月却下滑了5.5%。

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For comparison purposes, a banner AD on the Web getting a 2% click-though rate (CTR) is considered fairly successful, but most campaigns now receive just 0.2%-0.3% CTRs.

要知道，如果网页上的banner广告点击率达到2%的话就会被视为非常成功，但大部分点击率只有0.2 - 0.3%。

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Interactive advertising tips the scale toward the short-term, the click-though rate.

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