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The next step will be to introduce the classification of events into campaigns and beyond that associate the campaigns with known threat actors.

FORBES: Security Intelligence Enters Mainstream

This classification is typically in the form of requesters asking you to sign up for services, register for events, click to sites, send email or notifications to others, and other actions to pad numbers of registrations or directly spam information.

FORBES: Spam Hurts Crowdsourcing But Can't Kill It