可口可乐公司在推出新可乐(New coke)来替换「古典可乐(Classic coke)时,就是因为太自信,没有做测试,反而引起消费者的反感,付出了很大的代价。汽车大王亨利·福特非常了解测试的重要性。
基于54个网页-相关网页
可口可乐公司只好从新产品中推出,而重新加强了可乐老配方的地位,并尊之 为“经典可乐”(Classic Coke)。 2、增加新特色,主要表现为改变产品的尺寸、重量、材料构成(变得更健康)以及增 加其他附加价值等等。
基于48个网页-相关网页
coke classic 经典可乐 ; 古典可乐
The non acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new.
由于公众大部分不接受新口味,经典可乐很快就被重新推出,并与新口味一起上市。
The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new.
由于大部分公众不接受新口味,经典可乐很快就被重新推出,并与新口味一起出售。
New Coke was considered an unequivocal slam dunk in taste tests against Classic Coke but was subsequently a failure of epic proportions when it went to market.
新型可乐曾考虑过和传统的可乐进行一场味觉测试上的比赛。 但是,随后当它进入市场后,就遭遇了一场大规模的失败。
应用推荐