The new status symbol of the country's affluent class is no longer jewelry, but expensive mobile phones, Ipods or designer labels.
VOA: standard.2009.09.19
The recent release of pictures of Wozniacki's Wimbledon dress confirms the benefits of marrying a world-class designer with a global brand and an athlete at the top of her game.
The evolution of Patagonia into a clothing company began in the 1970s, when Chouinard then a world-class mountain climber and a designer of mountaineering equipment started importing durable rugby shirts and corduroy knickers for his climber pals to wear.