After crafting your unique value proposition, Clark gives advice on reintroducing your new brand to the marketplace through social media and educational contributions.

FORBES: It's Time to Reinvent YOU

We estimate that tissues are the second largest product segment within Kimberly-Clark after baby care, and constitute 28% of our estimate stock value.

FORBES: Kimberley-Clark Capitalizes On EM Population Growth

Some analysts see value in Merck, which has put in place new Chief Executive Richard Clark since the Vioxx crisis.

FORBES: Merck Wins Battle, Faces War