The paper uses the forecasting method of grey system theory and builds the forecasting model of real estate production value of Guangzhou city based on the data from 1999 to 2004.
采用灰色系统理论的预测方法，以1999～2004年广州市的房地产产值为基础数据，建立了广州市房地产产值预测模型，并在此基础上对广州市区未来的房地产产值进行了预测。
Lastly, in order to apply theory to reality, it is of high value in reality to cite the project brand marketing strategy of Xin Guang City Home 2 as an example.
最后，理论联系实际，介绍了新光城市广场二期的品牌营销战略，具有重要的现实参考价值。
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