On the basis of culture understanding, it is necessary to pertinently investigate the city culture and city theme culture.

在认识文化的基础上，对一座城市而言，需有针对性地研究城市文化和城市主题文化。

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Frank Scalfaro of West Covina,California, is helping with his city's entry in the parade, which also has an aviation theme.

VOA: standard.2009.12.30

Thereafter the bid city theme and the messaging needs to be emotive like an espresso coffee, simple, relevant and inspiring to those behind the bid, the population it represents, especially the athletes.

FORBES: How To Market an Olympic Bid City Or an EXPO bid city To Win.

The city is also home to food theme parks such as Gyoza Stadium and Ice Cream World, vending machines filled with canned coffee drinks, and probably more food fads than anywhere else in the world (today its pancakes, tomorrow it might be cod roe).

BBC: Living in: Cities with great food

He said the work looked at the theme of the child in the city in a positive light, unlike the Victorian, negative view of children somehow being destroyed by the city.

BBC: Brighton festival to celebrate children with line-up