If by the end of the year their claims do not match up to the Audit Bureau of Circulation's figures, they have to reimburse advertisers.

ECONOMIST: Magazines

Full-year Audit Bureau of Circulation figures showed The Herald's sales fell 11.6% in the second half of the year, compared with the same period in 2010.

BBC: Scottish newspaper sales plunge

Average daily (Monday through Friday) circulation fell 2.1% from the same period a year earlier among 745 newspapers that submitted data, according to the Newspaper Association of America's analysis of figures released Monday by the Audit Bureau of Circulation.

FORBES: Magazine Article