Also hurting the plaintiff's case, according to Campagnino and others, was the lack of similar damages across the population of light cigarette purchasers, making class action status difficult.

FORBES: Tobacco Doesn't Have To Turn Over A New Leaf

Cigarette firms have long argued that class action lawsuits are inappropriate in smoking and health cases, because not all victims of smoking-related illnesses can be assumed to have had the same appreciation of the risks involved in consuming tobacco.

BBC: Huge tobacco ruling overturned

Attention all you drivers of SUVs, pilots of cabin-class twins, captains of Cigarette boats: Now is not the time to go slack.

FORBES: Digital Rules