For your money, you get two platters and a mini-mixer, FX buttons, a choiceof five colors(white, black, red, green or the pictured violet), as well as some built-in LED effects that help you learn to mix (the lights get brighter as the pitch of the two songs gets closer, etc.).
He's involved in every aspect of the business from discovering a new supplier of biodynamic Brazilian beans on a trip last fall to Espiritu Santo to the roasting to the choiceof paint colors for the company's newest cafe (his current favorite is a grayish white called Benjamin Moore Dove Wing 960).