the winner is the person whose number is closest to 2/3 times the average The winner will win $5 minus the difference in pennies between her choice and that two-thirds of the average."
In partnership with Rainforest Alliance, TIES has also developed an advocacy campaign entitled "Your Travel Choice Makes a Difference, " which is designed to help and empower consumers with helpful information that guides them towards responsible travel choices with detailed recommendations on how to make alternative travel choices, and to avoid leaving negative marks on cultures, economies, and the environment.
This implies that consumer choice will make a difference, but of course we do not get to choose which credit reference agencies hold our personal data.