Consumption is partly about pleasure: chocolate tastes good, silk feels soft and so on. But it is also about showing off, and what is deemed bragworthy has changed dramatically over time. In the 1950s it was about “keeping up with the Joneses”—amassing as much new stuff as your neighbours. Today everyone in the rich world has a washing machine, so people increasingly seek to advertise their hipness or virtue instead.
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Consumption is partly about pleasure: chocolate tastes good, silk feels soft and so on.
消费一定程度上是为了享受：巧克力味道甜美，蚕丝柔软舒适。
We all know chocolate tastes good, but did you know it has emotional and physical benefits as well?
我们都知道巧克力口感不错，但你知道他对我们的身心也有好处吗?
Puree strong chocolate, just like the taste of love to be the first tastes good.
纯浓的巧克力，就像初尝爱情的滋味那般美好。
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