In one Tostitos spot, a young woman at the grocery store reads the ingredients on the back of a bag of another brand of tortilla chips.

在其中一个Tostitos的广告中一名年轻女子在商店里在阅读另一个玉米片产品包装背面的配料表。

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Years later she returned to her favorite toy out of necessity when, after joining a brand-new university, she lacked much-needed facilities for making microfluidics chips.

多年以后，因为工作需要，她又重操‘旧业’，玩起儿时最喜爱的玩具。在加入到一所全新大学时，她急需制造微流体芯片所用的设备。

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Chips Ahoy failed to greatly increase its sales since entry to Chinese market in 1998. In consumers' eyes, Chips Ahoy was only another brand of cookies.

趣多多自1998年进入中国市场，销量没有明显的提升，消费者认为趣多多仅仅是另外一个品牌的曲奇饼干。

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Your list will also reveal the skills and capacities that are so embedded in your work DNA you may forget to see them as bargaining chips in selling Brand You in your next negotiation.

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But does that push viewers to drive away in a featured car, snack on a specific brand of chips, or reach for the best-advertised beer?

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The most menacing of these is that posed by archrival Samsung, whose windfall profits from sales of memory chips and huge internal demand for advanced logic chips for Samsung-brand electronics products like smart phones give it sizeable advantages in the form of both financial firepower and in-house vertical integration.

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