Borough Parade shopping centre, in Chippenham town centre, is home to a selection of national retail brands and independent stores.

BBC: Chippenham 'win a shop' competition winners to open stores

And even though they bowed out of the FA Trophy last weekend with a 4-1 defeat at Chippenham Town, Smith believes that was very much down to cup fever.

BBC: Tooting boss revels in cup glory

The Chippenham Chamber of Commerce, the Civic Society, the town council, the Community Area Partnership and the local economic partnership have also opposed the plan.

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